MCM celebrates its 40th Anniversary with a glittering evening in Munich
German-born luxury brand MCM celebrated its 40th Anniversary in style last night with a very special evening in its hometown of Munich, Germany. Founded in 1976 in the Bavarian capital’s hedonistic heyday, MCM owes its inspirational founding elements to the city – which has long combined a passion for glamour, music, fashion and travel with traditions of high quality craftsmanship, refinement, opulence and good design.
In a fitting homecoming, leading cultural and fashion luminaries including style icon Claudia Schiffer attended a glittering afterhours party at the company’s flagship store in the heart of the city, Brienner Strasse 1. The exclusive reception embraced MCM’s current collection theme of “Munich Epoque” – with invited press, influencers and friends of the brand dressing up for an opulent and glamorous evening.
In 2005, korean Sungjoo Group acquired MCM Holding AG and Sung-Joo Kim become the Chairwoman and Chief Visionary Officer.